Social Media Content Calendar & Templates
I worked with an amazing nonprofit called Interfaith Caregivers from outside Buffalo, NY. They wanted help creating about 12 social media posts, as well as a calendar for the next several months. I brainstormed with their volunteers to come up with 6 different post types, then created a template for each of them using Canva. These posts can be cross-shared on Instagram and Facebook.
This is the profile template. When they want to tell the story of a volunteer, a client, or a donor, they can just plug in the information and post.
The services template will be used to highlight all the various services this non-profit provides.
This is the testimonial template. Testimonials are one of the best ways to draw in new clients. Potential customers will see themselves using the products or services you provide.
This template can be used for any internal or external events or news. In building our calendar, we started with these events, then filled in with the other post types.
When they want to highlight a community partnership, they can use this template.
And lastly, it's always good to throw a few inspirational quotes into the mix.
I loved working on this project. Let me know if you'd like me to help you with your social media calendar.